Marketing Tools

Send potential participants custom or auto-generated coupon codes for a discounted rate on your event.

Referral Codes

Increase participation by automatically providing a discount or special reward to participants who get friends to register.

Event Analytics & Advertising

Learn more about your participants and know where to spend your advertising dollars. Use our plug-ins to monitor internal or external advertising campaigns and performance.

Participant location heatmap

At-a-glance location mapping for all your registered participants.

Demographic information

Gender, age and location demographics viewable from your event dashboard.

Social media integrations

Easily share your registration within the popular social media platforms.

Twitter hashtag and handle support

Make marketing easy with twitter hashtag and handle support.

Advanced Email Tools

Create custom filters to reach targeted groups of current and past participants. Leverage your most powerful data - your athlete database!

Registration Management

Allow your participants to handle registration transfers themselves with our easy-to-use self-guided system.


Issue full or partial refunds to any of your participants, at any time.


Issue credits in lieu of refunds to participants for any of your future events.

Password protected events

Make your event exclusive with password protection.

Bypass codes

Generate unique access codes for each participant invited to register for your event.

Multi-Event participant search

Easily search through your entire database of participants from all your events, at any time.

Comprehensive registration summary

At-a-glance registration summary for quick perusal of how your registration is going.

Event users

Invite additional users to manage your events with custom levels of permissions and access.


Event lottery setup available on request.

Powerful participant search

Comprehensive participant search allows you to find and easily edit entries in minutes.

Manual entries for no charge

Enter an unlimited amount of manual entries, at no charge.

Bib number assignment tool

Comprehensive bib-assignment for all participants.

Pre-filled release forms

Use our pre-filled release forms for easy waiver signing on event day.

Event Customization
Event Notes

Fully customizable and html editable event description.

Confirmation email

Custom confirmation email tailored by you and sent to every participant upon registration.

Embedded video and GPS maps on event page

Embed video, elevation or course maps within your event description.

Scheduled price increases

Set automatic price increases for set dates.

Block pricing

Set price increases based on the number of participants who have entered your event.

Custom questions

Fully customizable question system to collect participant information or sell event add-ons.


Sell merchandise on your registration page.

Multi-entry discount

Offer automatic discounts based on the amount of entries purchased.

Online waiver

Use our online waiver system to upload your own waiver text, supports multiple waivers and waivers based on sanctioning body.

Set custom taxes

Enable a custom tax for your event.

Upload event files

Upload a custom file such as a course map, flyer, or event route.

Peer-to-Peer Fundraising with PledgeReg
Fully integrated peer-to-peer fundraising solution

Easily enable our fundraising platform for your event to collect donations.

Automatically generated individual and team pages for all registrants

Cut out management with automatically generated fundraising pages for each registrant.

Automated donor thank you emails

Set up automatic thank you messages for each donation.

Payment Options
On-demand disbursement

Set up on-demand disbursement to request a payment at any time; get your money when you need it.

Set your own payment schedule

Custom payment schedules based on your needs.

Check or Direct Deposit

athleteReg supports both check and direct deposit disbursement.

Checking or Savings Account

Disbursements can be delivered to both checking and savings accounts.

Email & Contact Tools
Sort and contact participants across all events

Easily contact all participants who have registered for any of your events, sorted by age, location, gender and more.

Email all participants

Email all registered participants, at any time.

Email non-returners

Email all participants from previous events, who have yet to register.

Conversion reporting on opens and click-throughs

At-a-glance conversion reporting for the number of opened emails, and the participants who clicked through to links.

Reporting & Analytics
Comprehensive event database

It’s your data, forever; access to all participant data on all current and past events.

Analytics on page views

View tracking on AthleteReg page views and referral sites.

Google Analytics integration

One click integration with your Google Analytics account.

Facebook pixel integration

One click integration with your Facebook pixel.

Past event registration rate comparison

Quickly check to see how registration is going compared to the previous year with easy to manipulate graphs of past vs. present registration rates.

Customer Support
Customer support 7 days a week

Need help? Someone from our team is always available to answer your questions.

12 hours of email and phone support Monday through Friday

Give us call from 8:30AM to 8:30PM EST for the best customer support in the industry.

Event optimization

Speak to any of our knowledgeable event specialists for tips and tricks on how to optimize your event registration; we are always happy to help!

Ready to create an event?

Events are free to create and simple to set up. Not quite ready to get started? Get in touch with us for more information or a free demo with one of our event specialists. We’ll walk you through the process and show you how to best use our features to create your next event.